TVCoins

About TVCoins

TVCoins offers a white-label video streaming platform that enables content owners to launch their own branded applications at no upfront cost. Founded in 2021 by Yossi Aloni, Marek Kielczewski, and Pawel Szlendak, the company is headquartered in Boston, Massachusetts. The founders identified a market of content owners seeking to digitize their assets and created a service for companies of all sizes to establish a streaming presence without significant initial investment. Yossi Aloni, the CEO, is a seasoned executive in the media and technology sectors, having held leadership roles at companies like SeaChange International and ATEME. Marek Kielczewski, the CTO, brings over two decades of experience in streaming technology and product strategy.

The firm operates on a Free Ad-Supported TV (FAST) model, which means the platform is free for both the content creator and the end-user. Revenue is generated through advertising, and this income is shared among TVCoins, the content owner, and even the viewers. This business model removes the financial barriers to entry for content creators, who can deploy live and on-demand video across apps for Connected TV (CTV), mobile devices, and the web. The platform handles content ingest, management, analytics, and monetization through a network of ad partnerships. The technology is built on Amazon Web Services (AWS), utilizing services like AWS Elemental Media Live for encoding and Amazon Personalize for content recommendations, which allows for scalability and a quick time-to-market.

A distinguishing feature of the TVCoins platform is its viewer incentive program. As users watch content, they earn 'coins' which can be redeemed for vouchers, a mechanism designed to drive viewer traffic, increase engagement, and reduce churn. This rewards system benefits the advertising model, as a more engaged audience leads to more valuable ad placements. The company has gained traction in various global markets, including Latin America, North America, Europe, and Africa, partnering with entities like Mexico's El Financiero newspaper and Colombia's Telemedellín public TV channel to launch their direct-to-consumer streaming applications. In August 2022, the company secured $10 million in a seed funding round led by Roumell Asset Management.