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Tulu

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Usage economy platform that elevates products and services brands to win today’s needs-driven consumers

New York City, United StatesFounded 2019Real Estate
Valuation $100–250M Last recorded · 2025
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tulu and the history behind them.

About Tulu

Tulu.io is a unique startup that operates in the micro-mobility and real estate sectors, providing an innovative service to apartment residents. The company installs smart units in residential buildings, which are stocked with a variety of curated items that residents might need but don't want to own due to space constraints. These items can range from home products to high-end tech gadgets. Residents can rent these items through a user-friendly app, which also handles transactions seamlessly.

Tulu's business model is centered around enhancing the quality of life for residents, while also providing value to building owners and managers. By offering this service, building owners can distinguish their brand, boost their amenities, and increase their prospects for contracts and renewals. The service also helps to strengthen the building's community, as it provides a shared resource for residents.

Tulu's clients are primarily building owners and property management companies, who see the service as a valuable amenity for their residents. The company has been praised by its partners, including The Moinian Group and Greystar, for its resourceful and user-friendly service.

Tulu makes money by charging fees for the rental of the items in its smart units. The company is data-driven, using insights from its tech platform to curate the items that residents are most likely to need and use.

The startup has a growing global reach, with more partners in more cities and ever-increasing transaction totals. It is trusted by some of the best in the industry and continues to receive positive reviews from its users.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
116
Open positions
3
Dealroom signal
86.0/100
Industry
Real Estate, Home Living
Sub-industry
Construction
Sector
Real Estate, Consumer Goods, Hard Tech
Technology
IoT InternetOfThings
Business model
Manufacturing
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Nov 2025 $17M $68M Greensoil PropTech Ventures · Regeneration.VC · i3 Equity Partners · Good Company (Studio Fund) ↗
SERIES A✓Equity / VC Sep 2022 $5M $100M Good Company (Studio Fund) · Tal Ventures · Aviv Growth Partners · Regeneration.VC ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Tulu website traffic

Latest recorded traffic for Tulu is 14K monthly website visits, down 12.5% over the last three months. Tulu's team grew 0% over the past year.

Latest monthly visits14K 3-month web change-12.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

22 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • RXR Realty
  • Kairos VC
  • Greystar
  • Ground Up Ventures
  • i3 Equity Partners

Series A11 investors entered at this stage

  • New Era Capital
  • Aviv Growth Partners
  • Karcher New Venture
  • Bosch Ventures
  • New Era Capital Partners
  • Round Hill Ventures
  • Infinity Ventures
  • Tal Ventures
  • Regeneration.VC
  • Good Company (Studio Fund)
  • Greensoil PropTech Ventures

Other known investors6 additional known investors

  • Google for Startups Accelerator
  • Infinity VC
  • K50 Ventures
  • Sagi Benbasat
  • Shahar Botzer
  • Vlad Tropko
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
14 countries with
team presence
🇺🇸 United States45.8%
🇬🇧 United Kingdom14.5%
🇳🇱 Netherlands8.4%
🇮🇱 Israel8.4%
🇵🇭 Philippines3.6%
Top 5 of 14 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tulu on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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