T
Tulu
Usage economy platform that elevates products and services brands to win today’s needs-driven consumers
About Tulu
Tulu.io is a unique startup that operates in the micro-mobility and real estate sectors, providing an innovative service to apartment residents. The company installs smart units in residential buildings, which are stocked with a variety of curated items that residents might need but don't want to own due to space constraints. These items can range from home products to high-end tech gadgets. Residents can rent these items through a user-friendly app, which also handles transactions seamlessly.
Tulu's business model is centered around enhancing the quality of life for residents, while also providing value to building owners and managers. By offering this service, building owners can distinguish their brand, boost their amenities, and increase their prospects for contracts and renewals. The service also helps to strengthen the building's community, as it provides a shared resource for residents.
Tulu's clients are primarily building owners and property management companies, who see the service as a valuable amenity for their residents. The company has been praised by its partners, including The Moinian Group and Greystar, for its resourceful and user-friendly service.
Tulu makes money by charging fees for the rental of the items in its smart units. The company is data-driven, using insights from its tech platform to curate the items that residents are most likely to need and use.
The startup has a growing global reach, with more partners in more cities and ever-increasing transaction totals. It is trusted by some of the best in the industry and continues to receive positive reviews from its users.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- New York City, United States
- Employees
- 116
- Open positions
- 3
- Dealroom signal
- 86.0/100
- Industry
- Real Estate, Home Living
- Sub-industry
- Construction
- Sector
- Real Estate, Consumer Goods, Hard Tech
- Technology
- IoT InternetOfThings
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Nov 2025 | $17M | $68M | Greensoil PropTech Ventures · Regeneration.VC · i3 Equity Partners · Good Company (Studio Fund) | ↗ |
| SERIES A✓Equity / VC | Sep 2022 | $5M | $100M | Good Company (Studio Fund) · Tal Ventures · Aviv Growth Partners · Regeneration.VC | ↗ |
Growth signals
Latest recorded traffic for Tulu is 14K monthly website visits, down 12.5% over the last three months. Tulu's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
RXR Realty
Kairos VC
Greystar
Ground Up Ventures
i3 Equity Partners
Series A11 investors entered at this stage
New Era Capital
Aviv Growth Partners- KVKarcher New Venture
Bosch Ventures
New Era Capital Partners
Round Hill Ventures
Infinity Ventures
Tal Ventures
Regeneration.VC
Good Company (Studio Fund)
Greensoil PropTech Ventures
Other known investors6 additional known investors
Google for Startups Accelerator
Infinity VC
K50 Ventures
Sagi Benbasat
Shahar Botzer
Vlad Tropko
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tulu on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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