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Tujia

eCommerce & Marketplaces · Dongcheng District, China · Founded 2011

Tujia is an online marketplace for booking vacation rentals, launched on December 1, 2011, and is often considered a direct counterpart to Airbnb in the Chinese market. The company was co-founded by Justin Jun Luo and Melissa Yang. Luo previously served as Co-President at China Real Estate Information Corp, a NASDAQ-listed company, providing him with a substantial background in the property sector. The initial idea for Tujia came to Yang, a former Expedia and Microsoft executive, when she observed a high number of vacant homes in a popular tourist destination where hotels were fully booked. The company operates primarily on a commission-based model, functioning as an intermediary connecting property owners with travelers. Revenue is generated by charging service fees to both the property owner and the traveler for each booking facilitated through its platform. Tujia also derives income from a suite of value-added services offered to property owners, which includes professional property management, cleaning, and maintenance. This online-to-offline approach, which involves ensuring properties meet certain standards, was a key differentiator, particularly in building trust within the Chinese market. The platform caters to a range of travelers, including families and business professionals, with a focus on mid to high-end properties like apartments, villas, and homestays. Tujia has pursued an aggressive growth strategy marked by significant funding and strategic acquisitions. In August 2015, the company raised a $300 million Series D round, achieving a valuation of over $1 billion and entering the "unicorn" club. This was followed by a Series E funding of $300 million in October 2017, which elevated its valuation to over $1.5 billion. Key acquisitions have been central to its expansion, including the purchase of rival Mayi.com in June 2016. A pivotal move came in October 2016 when Tujia acquired the homestay and apartment businesses from major online travel agencies Ctrip and Qunar, significantly consolidating its market position. By early 2018, its portfolio of platforms included Tujia.com, Mayi.com, Ctrip Homestay, Qunar Homestay, and Fishtrip.com, forming a powerful matrix in China's accommodation-sharing sector. Keywords: vacation rentals, short-term rentals, property technology, online travel agency, accommodation sharing, China travel market, homestay platform, apartment rental, villa booking, travel tech, sharing economy, property management services, real estate partnerships, Ctrip, Qunar, Justin Luo, Melissa Yang, Mayi.com, Chinese tourism, online marketplace