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Truu

Cybersecurity · Palo Alto, United States · Founded 2017

TruU | Passwordless MFA Authentication Solutions MoreLess

TruU enables enterprises to eliminate passwords and badges to truly revolutionize the way workforces experience their workplace. We offer unique passwordless identity through adaptive MFA built on biometrics and behavioral identity that unifies access to physical and digital resources across the enterprise.

Company overview

Truu company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
Palo Alto, United States
Employees
84
Open positions
None listed
Dealroom signal
68.9
client focusb2bbusiness modelSaaSindustrySecurity

Valuation & funding

Truu funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Apr 2022 $23M $92M CXO fund
SERIES AEquity / VC Apr 2020 $12M $48M CXO fund · Stanley Ventures
SEEDEquity / VC Jan 2019 $2.3M $9.2M Stanley Ventures · CXO fund
SEEDEquity / VC Apr 2017 $525K $2.1M HIVE Ventures · CXO fund
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 81
2025 84
2024 80
2023 69
2022 64
2021 36
2020 27
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Truu website traffic

Latest recorded traffic for Truu is 8.6K monthly website visits, down 14% over the last three months. Truu's team grew 0% over the past year.

Latest monthly visits8.6K 3-month web change-14% 1-year team growth0%
Monthly website visits68 observations · Aug 2020–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Truu compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Truu's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on Truu's cap table

Sourced from Dealroom's funding and investor records.

Seed 3 investors entered at this stage
HIVE Ventures
CXO fund
Stanley Ventures

Global footprint

Where Truu has talent and traffic

Workforce by country
5 countries with
team presence
🇺🇸 United States46.1%
🇮🇳 India30.8%
🇨🇿 Czech Republic15.4%
🇵🇱 Poland6.2%
🇸🇰 Slovakia1.5%
5 countries shown

In the news

Latest news about Truu

Recent press, funding announcements, and product moves mentioning Truu — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Truu

An AI-synthesized read of the highest-engagement posts about Truu on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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