Truterra

About Truterra

Truterra, LLC operates as the dedicated sustainability business of the farmer-owned cooperative Land O'Lakes, Inc. Launched in 2016, the company was established to advance and connect sustainability efforts across the food system, from farmers and agricultural retailers to food companies. In November 2023, Jamie Leifker was appointed as President, bringing over 25 years of agricultural experience from his time at WinField United and Land O'Lakes. Leifker, who grew up around farming and actively incorporates conservation practices on his own farm, succeeded Jason Weller, who had previously led the company.

The core of Truterra's business is a digital platform and suite of services that support farmers in adopting and managing regenerative agriculture practices. The business model is multifaceted, primarily focusing on creating new revenue streams for farmers through ecosystem services markets, with a significant emphasis on carbon credits. Truterra generates revenue by creating, verifying, and selling carbon credits and other environmental assets to corporations, like Microsoft, seeking to meet their sustainability goals and address Scope 3 emissions. In its first three years, the carbon program paid over $21 million to farmers for sequestering more than 1.1 million metric tons of carbon.

Truterra's primary offering is the Truterra™ Insights Engine, an on-farm digital stewardship platform. This tool provides farmers and their agronomic advisors with field-level data to analyze profitability and environmental impact acre-by-acre. It can model the potential return on investment for implementing conservation practices like cover crops or reduced tillage before they are adopted. By providing a sustainability score, the platform allows farmers to benchmark their current practices and track improvements over time. This service helps farmers enhance soil health, reduce erosion, and ultimately access new market opportunities for sustainably produced commodities. The company serves a diverse client base, including farmers, agricultural retailers, and large food and consumer packaged goods (CPG) companies that want to improve sustainability within their supply chains.