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Trustmi
Get peace of mind sending a secure payment to the right vendor with our trusted fraud protection payment platform
About Trustmi
Trustmi, established in 2021 by co-founders Shai Gabay and Eli Ben nun, operates in the financial technology sector with a focus on preventing B2B payment fraud. The company is headquartered in Tel Aviv, Israel, with a presence in New York City.
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Shai Gabay, the CEO, brings extensive experience from the cybersecurity industry, having held leadership roles at companies like Opora, Cynet, and Cyberbit. This background in cyber defense and product strategy has shaped Trustmi's approach to securing financial transactions.
The company operates on a software-as-a-service (SaaS) business model, providing a platform designed for finance departments to secure their payment processes. The platform addresses the increasing threat of social engineering and other sophisticated fraud tactics in the B2B space. By integrating directly with a client's financial workflows, Trustmi offers continuous monitoring and protection. Its core technology leverages behavioral AI and machine learning to analyze payment data, detect anomalies, and flag potentially fraudulent activities before funds are transferred. This system is designed to mitigate financial losses and enhance operational security for businesses.
Latest news
Press, funding announcements and product moves mentioning Trustmi.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2023 | $17M | $68M | Zeev Ventures | ↗ |
| SEED✓Equity / VC | Nov 2021 | $4M | $16M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Trustmi is 6.6K monthly website visits, down 45% over the last three months. Trustmi's team grew 1.6% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors5 additional known investors
Ameet Patel
Cyberstarts
Elad Schulman
Gili Raanan
Ron Reiter
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Trustmi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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