Trusting Social

The company's core mission is to promote financial inclusion by enabling lenders to serve billions of consumers who are not covered by traditional credit bureaus. By 2020, Trusting Social had scored one billion users and serves over 170 financial institutions across Asia. Its products include Trust Scores for alternative credit and fraud scoring, Trust Vision for digital customer onboarding with facial recognition and ID validation, and Smart Customer Acquisition to target creditworthy borrowers. These solutions allow financial institutions to verify application data, assess credit risk, and provide loans to the "financially invisible."

Trusting Social operates on a business-to-business model with two main revenue streams: an Enterprise business where financial institutions pay per use for its services, and a Partnerships business where it co-creates and manages consumer credit portfolios with partners, sharing in the net profits. The company has raised a total of $84 million over four funding rounds, including a Series C round in April 2022 that raised $65 million from Masan Group's subsidiary, The Sherpa Company, which acquired a 25% stake. This strategic partnership aims to develop an AI-powered consumer tech platform offering customized retail and financial products in Vietnam. Notable investors include Sequoia Capital, Beenext, 500 Global, and Kima Ventures.