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TruRating

Marketing · London, United Kingdom · Founded 2014

TruRating captures feedback from the silent majority of the customer base by integrating the feedback process into the purchase experience MoreLess

TruRating operates as a consumer feedback platform that integrates with point-of-sale (POS) systems, both online and in-store. The company serves a wide range of businesses, from small retailers to large enterprises, by providing them with real-time, anonymous consumer insights tied directly to transaction values. This allows businesses to gain a representative understanding of customer satisfaction and behavior through a live dashboard and personalized reports. TruRating's business model revolves around subscription fees for access to its platform and additional services like TruPulse widgets and profile pages. The company makes money by charging businesses for these insights and additional features, which help them improve customer experience and operational efficiency.

Keywords: consumer feedback, real-time insights, POS systems, transaction value, anonymous data, live dashboard, personalized reports, TruPulse widget, profile pages, subscription model.

Talent graph

TruRating's talent

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Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on TruRating's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
MBM Capital Partners
Series A 2 investors entered at this stage
Microsoft Ventures London Accelerators
Sandaire

Global footprint

Where TruRating has talent and traffic

Workforce by country
2 countries with
team presence
🇦🇺 Australia2.8%
🇸🇬 Singapore2.8%
2 countries shown

Market sentiment

What the market is saying about TruRating

An AI-synthesized read of the highest-engagement posts about TruRating on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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