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TruRating

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TruRating captures feedback from the silent majority of the customer base by integrating the feedback process into the purchase experience

London, United KingdomFounded 2014Marketing
Valuation $10–25M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TruRating and the history behind them.

About TruRating

TruRating operates as a consumer feedback platform that integrates with point-of-sale (POS) systems, both online and in-store. The company serves a wide range of businesses, from small retailers to large enterprises, by providing them with real-time, anonymous consumer insights tied directly to transaction values. This allows businesses to gain a representative understanding of customer satisfaction and behavior through a live dashboard and personalized reports. TruRating's business model revolves around subscription fees for access to its platform and additional services like TruPulse widgets and profile pages. The company makes money by charging businesses for these insights and additional features, which help them improve customer experience and operational efficiency.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
London, United Kingdom
Sector
Marketing

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • MBM Capital Partners

Series A2 investors entered at this stage

  • Microsoft Ventures London Accelerators
  • Sandaire
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇦🇺 Australia2.8%
🇸🇬 Singapore2.8%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TruRating on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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