Trunomi

About Trunomi

Trunomi, founded in 2013 by Stuart Lacey, operates as a specialized data privacy and consent management platform. Lacey, leveraging over two decades of leadership experience in global financial and technology markets, identified an impending shift in data privacy regulation and consumer sentiment towards data ownership. This foresight, particularly regarding regulations like the General Data Protection Regulation (GDPR), was the catalyst for Trunomi's creation. Lacey's background in financial services and compliance management, coupled with a degree from McGill University, provided a robust foundation for addressing the complex data challenges within regulated industries.

The company's core business revolves around providing technology that enables businesses to request, capture, and immutably prove the legal basis for processing customer data, a critical function for compliance with global data privacy laws. Trunomi primarily serves enterprises, with a significant focus on financial institutions that handle sensitive customer data and face stringent regulatory requirements. Its business model is structured around an annual subscription fee, which is based on the number of data subjects or end-users a client has.

Trunomi's platform is designed to unlock the power of customer data by managing consent and data rights effectively. A key differentiator is its patented technology that operates without processing, seeing, or storing the raw personally identifiable information (PII) of a business's customers. Instead, it uses metadata and creates immutable records called TruCerts to verify that processes like Know Your Customer (KYC) checks have occurred, ensuring the source data remains secure within the client's environment. The product suite includes tools like TruHub, an enterprise onboarding and KYC solution, and TruMobile, a customer-facing application for managing PII. The platform is engineered for easy implementation, capable of wrapping around a company's existing infrastructure and connecting to various databases to provide real-time consent and permission data across systems like Salesforce or Mailchimp. This approach turns regulatory burdens into a potential competitive advantage by building trust and transparency with customers.