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TrueNorth

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TrueNorth offers software that helps truckers manage insurance, fuel, and maintenance

San Francisco, United StatesFounded 2019Transportation
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TrueNorth and the history behind them.

About TrueNorth

TrueNorth Fleet is a dynamic startup dedicated to maximizing profits for truckers by leveraging advanced technology and industry expertise. The company operates in the trucking and logistics market, serving owner-operators and small trucking businesses. TrueNorth Fleet's primary mission is to ensure that truckers retain a larger share of their earnings, keeping only 15% of the gross load amount as their fee. This is significantly lower than industry standards, allowing truckers to take home more money.

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TrueNorth Fleet offers a suite of services designed to simplify and enhance the trucking experience. Their custom-built software enables truckers to search multiple load boards simultaneously, ensuring they find the best loads that match their preferences. The company also provides effortless rate confirmations, customer coordination, and Proof of Delivery (POD) processing, streamlining administrative tasks so truckers can focus on driving.

One of the standout features of TrueNorth Fleet is their commitment to transparency and honesty. Truckers can see exactly where every dollar goes, fostering a sense of trust and partnership. Additionally, TrueNorth advances fuel money with zero interest, easing the financial burden on truckers. The company also profits from trailer leases, but never forces dispatch, respecting the autonomy and business goals of each trucker.

TrueNorth Fleet's business model revolves around providing value-added services to truckers while maintaining a low commission rate. They make money through their 15% fee on gross load amounts and trailer leases. This model not only benefits the truckers but also ensures a steady revenue stream for the company.

The company prides itself on treating truckers as valued team members rather than just numbers. Their best-in-class dispatchers work closely with truckers to find spot or dedicated loads that align with their driving preferences and personal priorities. TrueNorth Fleet combines the resources of a large fleet with the personalized relationships of a small one, creating a supportive and efficient environment for truckers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
San Francisco, United States
Employees
45
Open positions
None listed
Dealroom signal
83.8/100
Industry
Transportation
Sub-industry
Navigation & Mapping
Sector
Transportation, Fleet Management, Fleet Management Software, YC W20
Technology
Mobile app
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Dec 2021 $50M $200M Mathilde Collin · 137 Ventures · Eoghan McCabe · Lachy Groom ↗
SERIES AOther financing Nov 2020 $8.5M $34M Lachy Groom ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

TrueNorth website traffic

Latest recorded traffic for TrueNorth is 9.1K monthly website visits, down 17.3% over the last three months. TrueNorth's team grew 7.1% over the past year.

Latest monthly visits9.1K 3-month web change-17.3% 1-year team growth+7.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A17 investors entered at this stage

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States94.4%
🇩🇪 Germany5.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TrueNorth on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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