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TrueNorth
TrueNorth offers software that helps truckers manage insurance, fuel, and maintenance
About TrueNorth
TrueNorth Fleet is a dynamic startup dedicated to maximizing profits for truckers by leveraging advanced technology and industry expertise. The company operates in the trucking and logistics market, serving owner-operators and small trucking businesses. TrueNorth Fleet's primary mission is to ensure that truckers retain a larger share of their earnings, keeping only 15% of the gross load amount as their fee. This is significantly lower than industry standards, allowing truckers to take home more money.
Read full description
TrueNorth Fleet offers a suite of services designed to simplify and enhance the trucking experience. Their custom-built software enables truckers to search multiple load boards simultaneously, ensuring they find the best loads that match their preferences. The company also provides effortless rate confirmations, customer coordination, and Proof of Delivery (POD) processing, streamlining administrative tasks so truckers can focus on driving.
One of the standout features of TrueNorth Fleet is their commitment to transparency and honesty. Truckers can see exactly where every dollar goes, fostering a sense of trust and partnership. Additionally, TrueNorth advances fuel money with zero interest, easing the financial burden on truckers. The company also profits from trailer leases, but never forces dispatch, respecting the autonomy and business goals of each trucker.
TrueNorth Fleet's business model revolves around providing value-added services to truckers while maintaining a low commission rate. They make money through their 15% fee on gross load amounts and trailer leases. This model not only benefits the truckers but also ensures a steady revenue stream for the company.
The company prides itself on treating truckers as valued team members rather than just numbers. Their best-in-class dispatchers work closely with truckers to find spot or dedicated loads that align with their driving preferences and personal priorities. TrueNorth Fleet combines the resources of a large fleet with the personalized relationships of a small one, creating a supportive and efficient environment for truckers.
At a glance
- Status
- Acquired
- Founded
- 2019
- Headquarters
- San Francisco, United States
- Employees
- 45
- Open positions
- None listed
- Dealroom signal
- 83.8/100
- Industry
- Transportation
- Sub-industry
- Navigation & Mapping
- Sector
- Transportation, Fleet Management, Fleet Management Software, YC W20
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Dec 2021 | $50M | $200M | Mathilde Collin · 137 Ventures · Eoghan McCabe · Lachy Groom | ↗ |
| SERIES AOther financing | Nov 2020 | $8.5M | $34M | Lachy Groom | ↗ |
Growth signals
Latest recorded traffic for TrueNorth is 9.1K monthly website visits, down 17.3% over the last three months. TrueNorth's team grew 7.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Kevin Lin
Sam Altman
Series A17 investors entered at this stage
Y Combinator
Parker Conrad
Liquid 2 Ventures
Jack Altman
Peter Fishman
Lachy Groom
Mathilde Collin
137 Ventures
Eoghan McCabe
Original Capital
Fifth Down Capital
Flexport
Dylan Field
Tribe Capital
Max Altman
K5 Global
Claire Hughes Johnson
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about TrueNorth on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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