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Trueffect

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People-Based Digital Marketing Platform

Westminster, United StatesFounded 2002Marketing
Valuation $25–50M Last recorded · 2014
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Trueffect

A data and analytics company focused on media precision, providing a people-based marketing platform to connect directly with customers across any digital channel.

Its software as a service (SaaS) advertising technology suite is individually configured to the requirements of advertisers. The company offers various services, including in-store and online sync, DSP audience segmentation, website personalization, and cross-device capabilities. By focusing on media precision, the company aims to improve the return on ad spend for its clients.

The company operates in the advertising and marketing technology sector, serving advertisers and performance agencies that want to optimize their digital marketing efforts. The business model is based on providing its technology suite as a service, likely through subscription fees or usage-based pricing.

Source: Dealroom company data

At a glance

Founded
2002
Headquarters
Westminster, United States
Sector
Marketing
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Trueffect on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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