TrueDemand Software

About TrueDemand Software

TrueDemand Software provides store-level analytics and demand forecasting solutions for the consumer packaged goods (CPG) sector. The company was founded in 2005 by Hau Lee, a Stanford University professor, and Raymond Blanchard, a former SAP executive. It launched with $6 million in venture funding from Mayfield and Bay Partners.

The firm's core offering analyzes demand signals, including point-of-sale and RFID data, to generate daily, item-level forecasts. This allows CPG manufacturers and their retail partners to identify and address potential out-of-stock issues or excess inventory at the shelf and in distribution centers. The system generates actionable tasks for store and supply chain personnel to optimize inventory levels, enhance shelf availability, and increase sales. The software is designed to turn extensive data into specific actions to prevent lost sales.

TrueDemand Software primarily serves CPG companies and their retail account teams. The business model centers on providing software and services that deliver detailed store-level insights and analytics. In December 2009, the company was acquired by Acosta Sales and Marketing, a major sales and marketing agency for the CPG industry, to enhance Acosta's marketing services with advanced analytics.