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True Footage
True Footage is a real estate valuation company growing across the country and providing people with the opportunity to work with the most experienced and fun appraisers across the country
About True Footage
TrueFootage.tech is a burgeoning startup that operates in the real estate technology sector, specifically in the area of home valuation. The company is dedicated to revolutionizing the way home valuations are conducted across the United States. Their primary clientele includes homeowners, real estate agents, and financial institutions who require accurate and reliable home valuations for various purposes such as purchase or refinance loans, tax challenges, divorce settlements, estate valuations, pre-listing of properties, and Private Mortgage Insurance (PMI) removals.
The company offers a range of services including hybrid, desktop, exterior only, and full appraisals. They also provide a unique service for Home Equity Line of Credit (HELOC) processes, which is a loan in which the lender agrees to lend a maximum amount within an agreed period, where the collateral is the borrower's equity in their house. In addition, TrueFootage.tech provides a property data report service for those who only require data collection on a property.
TrueFootage.tech's business model is service-based, generating revenue by charging clients for the home valuation services they provide. Their commitment to customer service is evident in their promise to go the extra mile for their customers every time, ensuring they deliver accurate and reliable home valuations.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Austin, United States
- Employees
- 150
- Open positions
- 4
- Dealroom signal
- 68.8/100
- Industry
- Real Estate
- Sub-industry
- Real Estate Services
- Sector
- Real Estate
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest May 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Apr 2026 | $40M | $160M | The Kraft Group · Story Ventures · Roger W. Ferguson · Nava Ventures | ↗ |
| SERIES BOther financing | Oct 2023 | $27M | $108M | Undisclosed | — |
Growth signals
Latest recorded traffic for True Footage is 52K monthly website visits, down 11.9% over the last three months. True Footage's team declined 1.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Story Ventures
Supernode Ventures
Series B and later6 investors entered at this stage
Sweater
Cox Enterprises
The Kraft Group
Roger W. Ferguson
Nava Ventures- PAPagsGroup
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about True Footage on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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