True

About True

True Source is a Brazilian company specializing in clean-label nutritional supplements, founded in 2019 by Patrick Schilte and Cristina Prado in Vitória, Espírito Santo. Leveraging their prior experience in importing and selling dietary supplements, the founders aimed to address a market gap for high-quality, domestically produced supplements that could compete with international brands, particularly after a new regulatory framework was established by Anvisa in 2018. Schilte, with experience in the supplement market since 2006, and Prado identified a key consumer demand: products that were not only healthy but also palatable.

The company operates on a direct-to-consumer and B2B business model, initially focusing on sales to retailers in its first year. True Source's product line is extensive, featuring whey protein, vegan proteins, pre-workout formulas, vitamins, minerals, and functional foods like protein bars and pasta. It distinguishes itself by collaborating with chefs, doctors, and nutritionists to develop formulas that are both effective and flavorful. The brand emphasizes a "clean label" philosophy, using recognizable and healthy ingredients. This strategy has led to the creation of popular products like a coconut-flavored whey protein and targeted supplements for specific demographics such as babies and women in menopause.

Financially, True Source has demonstrated significant growth, reporting a 60% annual increase. In June 2024, the company received a substantial investment from Tarpon, a private equity firm. The initial aporte was R$48 million, with the potential to reach R$150 million based on performance metrics. This capital injection is intended to accelerate growth, increase retail penetration, and fund the construction of a new manufacturing plant. The company plans to expand its presence from 4,000 points of sale to 10,000 by 2027, targeting supermarkets and pharmacies. To support this expansion, True Source is investing R$40 million in a new headquarters in Vitória and a proprietary factory in Aracruz, which will centralize its production of powders, capsules, and tablets. The company employs over 120 people across its offices in Vitória and São Paulo.