Trucksup

About Trucksup

TrucksUp is a technology-enabled logistics company operating an AI-driven digital freight marketplace in India. Founded in Gurugram in 2022 by Sarthak Shah Elwadhi and Aviraj Singh Chadha, the firm aims to address major inefficiencies in the highly fragmented Indian trucking sector, such as empty return trips and a lack of transparency. The platform connects businesses, shippers, and load providers directly with truck owners, fleet operators, and drivers, facilitating the online booking of trucks and loads. The company's core technology utilizes AI-enabled algorithms to match available trucks with verified freight loads in real time, seeking to reduce vehicle idle time and improve asset utilization. For its clients, which range from small and medium transporters to larger businesses, TrucksUp provides a unified dashboard for GPS-based shipment tracking, digital document management, and route optimization. This digital approach replaces traditional, less efficient methods of freight discovery that rely on personal contacts and brokers. TrucksUp's business model includes a subscription-based 'load board' service, alongside revenue generated from priority load matching, fleet analytics, and transaction fees. Beyond its primary freight matching service, the company offers a comprehensive suite of solutions for the commercial vehicle ecosystem. These services include FASTag tolling solutions, smart fuel programs, vehicle financing, insurance support, and GPS telematics. The firm also operates TrucksHub, a platform for buying and selling new and used commercial vehicles. In August 2026, TrucksUp secured $8.2 million in a growth funding round, achieving a post-money valuation of $42.3 million.