Troomi Wireless

About Troomi Wireless

Troomi Wireless, Inc. operates as a provider of mobile phone solutions specifically engineered for children. The company, founded in 2021 by Bill Brady and Dave Preece, is headquartered in Lehi, Utah. The inspiration for Troomi stemmed from co-founder and CEO Bill Brady's personal experiences as a father of five and his professional background as a marketer, where he witnessed the potential risks of technology. This led to the creation of a mobile service aimed at offering a safe, gradual introduction to technology for kids.

The core of Troomi's business is providing smartphones that run on its proprietary KidSmart OS, an operating system layered on top of Android devices. This system grants parents extensive control over the phone's functionality through a web-based Parent Portal. Key features include the ability to approve all contacts (SafeListing), monitor text messages, track GPS location, and manage app access and usage. The company's business model involves selling Samsung smartphones, such as the Galaxy A-series, pre-loaded with its KidSmart OS, and offering no-contract monthly service plans. These plans are tiered, starting from basic talk and text and scaling up to include features like picture messaging, group texts, and access to a curated list of applications. Revenue is generated from both the sale of the devices and the recurring monthly service fees which range from approximately $19.95 to $29.95.

Troomi's product is designed to grow with the child. Parents can begin with a very restricted device and gradually unlock more capabilities, such as access to a safe web browser and a carefully vetted selection of apps for education and creativity, as the child matures. The service explicitly blocks social media apps and other content deemed inappropriate, such as pornography and predatory apps. By providing the hardware and the cellular service, which operates on AT&T's network, Troomi offers a comprehensive, all-in-one solution for parents. This approach is intended to provide peace of mind to parents concerned about their children's digital safety while still allowing kids to stay connected and learn to use technology responsibly.