Troo.ly

About Troo.ly

Troo.ly operated as a provider of an online background check platform that used machine learning to verify and screen individuals and businesses. Founded in 2014 by Savi Baveja, Anish Das Sarma, and Nilesh Dalvi, the company developed what it called "Instant Trust" ratings. This service was designed to analyze public and permissible digital footprints in real-time to predict trustworthiness, moving beyond traditional background checks and credit scores. The platform served clients in sectors such as financial institutions, peer-to-peer marketplaces, and employers by providing risk assessment and identity verification through REST APIs, a dedicated portal, or batch file exchanges.

The founding team brought significant experience from major tech and consulting firms. CEO Savi Baveja was a former senior partner and board member at Bain & Company. CTO Anish Das Sarma, an IIT gold medalist with a Ph.D. from Stanford, had worked at Google Research and Yahoo Research. Chief Science Officer Nilesh Dalvi, also an IIT alumnus, had experience at Facebook and Yahoo Research. The company raised $10 million in a Series A funding round in June 2016 from investors including Bain Capital Ventures and Milliways Ventures.

In June 2017, Airbnb acquired Troo.ly for an undisclosed amount. Airbnb had been a customer of Troo.ly since 2015, using its technology to authenticate user identities and enhance safety on its platform. Following the acquisition, Troo.ly's engineering team and intellectual property were integrated into Airbnb to bolster its trust and safety operations, and Troo.ly ceased to operate as an independent entity.