Trivie

About Trivie

Trivie, Inc. operates as a workforce engagement and learning platform, focusing on knowledge retention for corporate clients. Founded in 2011 by Lawrence D. Schwartz, Leland Putterman, and John Landa Jr., the Dallas-based company initially launched a consumer-facing trivia app in 2012 before pivoting to a business-to-business model in 2015. This strategic shift was driven by the realization that their gamified algorithms could address the significant challenge of employee knowledge decay in corporate training. CEO Lawrence Schwartz's personal experience recovering from a stroke sparked a deep interest in brain science, which became a foundational element of the company's approach to learning and retention.

The company's core offering is a software-as-a-service (SaaS) platform that utilizes a blend of cognitive science, adaptive learning, and gamification to improve long-term recall of training materials. The platform allows businesses to transform their training content into engaging quizzes and games. Its proprietary algorithms create a personalized learning experience, identifying potential knowledge gaps and automatically delivering reinforcement activities to employees right before they are likely to forget the information. Key features include AI-powered microlearning, social learning through leaderboards and peer-to-peer challenges, and detailed analytics dashboards for management. These analytics provide employers with insights into employee proficiency and the overall effectiveness of their training programs.

Trivie serves a diverse market, including mid-size to large enterprises across various sectors like healthcare, manufacturing, hospitality, and consumer goods, with notable clients such as McDonald's, Unilever, and Anheuser-Busch. Revenue is generated through a tiered, subscription-based pricing model based on the number of users. After raising approximately $20 million over several funding rounds, including a significant Series A in 2020, Trivie was acquired in January 2024 by Quantum5, the automotive division of Ander. The acquisition aims to integrate Trivie's technology into Quantum5's learning ecosystem to enhance training and upskilling within the automotive industry.