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Triotech

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Creator of award winning immersive and interactive media-based attractions

Montreal, CanadaFounded 1999Consumer Services
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
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About Triotech

Triotech, a privately held Canadian company, operates as a manufacturer of multi-sensory, interactive, and immersive attractions for the entertainment and edutainment markets. Founded in 1999 by Ernest Yale, who currently serves as President and CEO, the company has grown from a regional arcade game developer into a global provider of digital attractions. Yale's entrepreneurial journey began in high school developing and selling video games, a passion that has culminated in his leadership at Triotech, where he remains involved in strategy, product design, and marketing.

The company's business model is centered on the design, development, and manufacturing of turnkey media-based attractions. Triotech's client base includes amusement parks, family entertainment centers (FECs), museums, zoos, and aquariums. A significant portion of its business, reportedly 99%, comes from exports to international markets. The company's revenue is generated through the sale and installation of these attractions worldwide. By 2019, Triotech had deployed over 350 attractions in more than 60 countries, with over 110 million guests experiencing their rides in the preceding decade. In 2019, Triotech acquired the French firm CL Corp, a move that expanded its technological capabilities in platform motion, pneumatics, and special effects, creating one of the largest media-based experiences groups in the industry.

Triotech offers a diverse portfolio of products, including its award-winning XD Dark Ride, an interactive theater that combines 3D graphics, multi-sensory effects, and a competitive scoring system. Other key products include the XD Theater, Typhoon simulator, Interactive Dark Rides, Flying Theaters, and immersive Walkthroughs. To support its attractions, Triotech operates its own in-house animation studio in Montreal, which develops custom content, providing a vertically integrated solution from concept to installation. This integration allows for the creation of rich narratives and gameplay woven into a ride system, ensuring project integrity from design to final deployment.

Source: Dealroom company data

At a glance

Founded
1999
Headquarters
Montreal, Canada
Sector
Consumer Services

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Canada Economic Development for Quebec Regions

Series B and later2 investors entered at this stage

  • Fonds de solidarité FTQ
  • La Caisse
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇨🇦 Canada93.6%
🇫🇷 France2.1%
🇺🇸 United States2.1%
🇨🇳 China1.1%
🇭🇰 Hong Kong1.1%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Triotech on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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