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Trigo

AI · Tel Aviv-Yafo, Israel · Founded 2018

AI computer vision platform for frictionless retail MoreLess

Trigo Retail is a technology startup that operates in the retail industry, specifically focusing on grocery retailers. The company uses advanced technologies such as artificial intelligence (AI) and computer vision to automate and optimize in-store operations. This includes creating fully autonomous stores, enhancing customer experiences, and improving supply chain optimization.

Trigo's clients include some of the world's top grocery retailers such as Tesco, Aldi Nord, and Rewe. These retailers are leveraging Trigo's technology to disrupt traditional retail models and meet rising consumer expectations for seamless, on-the-go shopping experiences. For example, Tesco Express in London and Aldi Nord in Utrecht have both launched fully autonomous stores powered by Trigo's technology.

The company's business model revolves around providing its clients with a technology-first approach to retail. This includes offering solutions for seamless checkout compatible with any payment preference, real-time receipts to boost customer confidence, and accurate real-time in-store data to help retailers optimize their operations.

Trigo makes money by selling its autonomous retail platform, StoreOS™, to retailers. The company recently raised $100M, bringing its total funding to $204M, which it plans to use to expand its platform in more and bigger stores worldwide.

In summary, Trigo Retail is a technology startup that is revolutionizing the retail industry by using AI and computer vision to create fully autonomous stores and enhance customer experiences.

Keywords: Retail Technology, Grocery Retailers, Autonomous Stores, Customer Experience, Supply Chain Optimization, Artificial Intelligence, Computer Vision, Seamless Checkout, Real-Time Data, Store Automation.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Trigo and the history behind them.

Talent graph

Trigo's talent

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Employees mapped 228 incl. 12 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 15 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Trigo's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Vertex Holdings
Hetz Ventures
Series A 4 investors entered at this stage
Red Dot Capital Partners
Vertex Ventures Israel
Tesco
83North
Series B+ 5 investors entered at this stage
REWE Group
Viola Ventures
Viola Growth
Temasek
SAP

Global footprint

Where Trigo has talent and traffic

Workforce by country
10 countries with
team presence
🇮🇱 Israel79.6%
🇩🇪 Germany8.6%
🇬🇧 United Kingdom4%
🇺🇸 United States3.3%
🇳🇱 Netherlands1.3%
Top 5 of 10 shown
Web traffic by country
22K monthly visits
across markets
🇮🇱 Israel77.7%
🇺🇸 United States13.2%
🇬🇧 United Kingdom6.4%
🇮🇳 India3.6%
🇩🇪 Germany0.9%
Top 5 markets shown

Market sentiment

What the market is saying about Trigo

An AI-synthesized read of the highest-engagement posts about Trigo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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