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Trigo

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AI computer vision platform for frictionless retail

Tel Aviv-Yafo, IsraelFounded 2018AI
Valuation $250–500M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Trigo and the history behind them.

About Trigo

Trigo Retail is a technology startup that operates in the retail industry, specifically focusing on grocery retailers. The company uses advanced technologies such as artificial intelligence (AI) and computer vision to automate and optimize in-store operations. This includes creating fully autonomous stores, enhancing customer experiences, and improving supply chain optimization.

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Trigo's clients include some of the world's top grocery retailers such as Tesco, Aldi Nord, and Rewe. These retailers are leveraging Trigo's technology to disrupt traditional retail models and meet rising consumer expectations for seamless, on-the-go shopping experiences. For example, Tesco Express in London and Aldi Nord in Utrecht have both launched fully autonomous stores powered by Trigo's technology.

The company's business model revolves around providing its clients with a technology-first approach to retail. This includes offering solutions for seamless checkout compatible with any payment preference, real-time receipts to boost customer confidence, and accurate real-time in-store data to help retailers optimize their operations.

Trigo makes money by selling its autonomous retail platform, StoreOS™, to retailers. The company recently raised $100M, bringing its total funding to $204M, which it plans to use to expand its platform in more and bigger stores worldwide.

In summary, Trigo Retail is a technology startup that is revolutionizing the retail industry by using AI and computer vision to create fully autonomous stores and enhance customer experiences.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Tel Aviv-Yafo, Israel
Sector
AI
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Trigo.

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Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A4 investors entered at this stage

  • Red Dot Capital Partners
  • Vertex Ventures Israel
  • Tesco
  • 83North

Series B and later5 investors entered at this stage

Employees mapped 228 incl. 12 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 15 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇮🇱 Israel79.6%
🇩🇪 Germany8.6%
🇬🇧 United Kingdom4%
🇺🇸 United States3.3%
🇳🇱 Netherlands1.3%
Top 5 of 10 shown
Web traffic by country
22K monthly visits
across markets
🇮🇱 Israel77.7%
🇺🇸 United States13.2%
🇬🇧 United Kingdom6.4%
🇮🇳 India3.6%
🇩🇪 Germany0.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Trigo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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