Triangle Group Live

About Triangle Group Live

Triangle Group is a Singapore-headquartered live entertainment operator that provides an end-to-end infrastructure for artists and festivals in the Asia-Pacific region. The company, formerly known as Creation Collective, recently secured US$15 million in a funding round comprising US$10 million in equity and a US$5 million venture debt facility, signaling significant investor confidence in its model. The equity portion was led by DSG Consumer Partners, with Golden Gate Ventures and the Oberoi Family Office participating. The firm's business model is distinguished by its assumption of financial risk, managing the entire profit and loss statement for a tour or festival from the initial offer to the final performance. This allows artists and their representatives to approach the Asia-Pacific market as a single, connected touring region rather than a series of fragmented markets. Operating in 18 cities across nine countries, Triangle provides a tailored regional strategy, positioning itself as an alternative to the standardized 'global template' approach used by larger international promoters. The company was founded in 2024 by CEO Greg Hargrave and Managing Director of Culture & Creative, Zaran Vachha. The founding team combines complementary expertise; Hargrave has a background as a fintech and public markets operator and was the former CEO of a multibillion-dollar ASX-listed company, bringing experience in scaling businesses. Vachha contributes deep-rooted experience from Asia's touring and festival circuit. The leadership team was significantly strengthened by the full-time addition of Roger Field as Executive Director and Operating Partner. Field previously served as President of Live Nation Asia Pacific and brings three decades of live entertainment experience spanning ticketing, venue management, and concert promotion. Triangle's services cover all facets of live event execution, including tour routing, production management, venue coordination, and operational delivery. The company is targeting the fast-growing APAC live entertainment market, which is projected to reach $75 billion by 2033, driven by a large Gen Z and millennial demographic seeking offline experiences. To further capitalize on this, Triangle plans to expand its offerings to include consumer-facing services such as travel and hospitality packages.