Trendy

About Trendy

Qiandao (qiandao.com), operated by Shanghai BiYouHuiXiang Intelligence Technology Co., Ltd., functions as a specialized online community and marketplace for a new generation of collectors in China. Founded in April 2021 by Shen Zhenyu, a serial entrepreneur who previously founded the photography community Tuchong.com, the platform leverages his deep experience in building digital communities. Shen, a Peking University graduate, saw his first venture acquired by ByteDance, which provided him with valuable insights into scaling technology platforms. A related entity, Beijing Biyou Echo Technology Co., Ltd., was established earlier in August 2019.

The core business of Qiandao is facilitating the trade of trendy collectibles, with a strong focus on items like art toys, blind boxes, models, and trading cards. The platform caters to a vibrant community of enthusiasts, creating a space for users to share and discuss their collections. Its business model centers on generating revenue through commissions and service fees on transactions conducted between buyers and sellers on its second-hand market. Additionally, the platform offers value-added services and direct sales of certain items, such as through blind box drawings.

Qiandao's platform provides several key features to its user base, which includes over 5 million active participants. It offers a 'Tide Play Encyclopedia' which serves as a detailed database for various collectible series. To build trust within its C2C model, the company provides a verification mechanism and platform-guaranteed transactions, where products are inspected at a dedicated warehouse. The marketplace operates with real-time pricing data, allowing users to track the market value of their collectibles. By 2025, the platform had reportedly surpassed 10 billion yuan in total transaction volume, indicating significant traction within its niche market.