Trendium

About Trendium

In the world of backyard leisure, one Canadian company spent over 60 years building a reputation for durability. That company was Vogue Pools. Starting with classic steel-walled above-ground pools, they understood their core market: customers in harsh climates who needed a product that could last. Their playbook was straightforward: innovate on the materials. The company evolved, embracing resin injection molding and other plastics to fight corrosion and simplify installation. This focus on quality and engineering established Vogue as a respected name in the industry, known for its resilient and dependable pools. A pivotal chapter in the company's story began not in its native Canada, but in New York. A large, family-owned manufacturer, the Wilbar Group, was executing a roll-up strategy in the above-ground pool market. In September 2008, Wilbar International acquired Vogue, adding the Canadian innovator to its growing portfolio of brands. The acquisition was a strategic move, allowing Wilbar to expand its offerings and production capabilities. Today, Vogue, under the Trendium name within the Wilbar Group, continues as a key brand. The journey from an independent Canadian manufacturer to a foundational piece of an American industry leader showcases a classic story of a strong, niche product line becoming a valuable asset in a larger company's quest for market consolidation.