Trenders

About Trenders

Trenders Inc. is a Japanese marketing company founded in April 2000 that specializes in providing digital and social media marketing solutions. The firm primarily serves clients in the beauty, food, and beverage industries, utilizing trend and influencer marketing, public relations, and digital advertising to address client needs.

The company was established by Ikuo Okamoto and listed on the Tokyo Stock Exchange Mothers market in October 2012. Ryoko Kurokawa currently serves as the President and CEO. Trenders operates through two main business segments: Marketing and Investment. The marketing division focuses on digital PR and promotions, operating platforms such as the beauty media outlet "MimiTV," with over 5 million social media followers, and "LIN (Life-Influencers Network)," which connects clients with a network of influencers. The company also engages in brand and media development, acting as the Japanese distributor for the Korean skincare brand XOUL and operating "Taip," a matching platform for novelists and illustrators.

A significant part of Trenders' strategy involves a focus on the medical beauty sector, where it provides marketing, operational support, and product development for medical clinics offering aesthetic treatments. The firm also has an investment arm that funds growing businesses. Recently, Trenders launched a service to support brands on TikTok Shop, leveraging its expertise in creator-led marketing to help clients increase sales on the platform.