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Power Law company profile

Trella

Transportation · Cairo, Egypt · Founded 2018

Trella operates as a B2B technology platform and digital freight marketplace, connecting shippers with carriers. The company was founded in 2018 by Omar Hagrass, Pierre Saad, Muhammad El Garem, and Ali El Atrash. The founders' collective experience at companies like Uber, Vezeeta, and OLX provided a strong foundation for tackling the logistics industry's challenges. Hagrass, the CEO, was an expansion manager at Uber, launching Uber Eats in numerous cities across EMEA. El Atrash, the COO, also came from Uber, where he was a regional head for shared rides. Saad, the CTO, was a software architect at Vezeeta, and El Garem had been a business development manager at OLX. The company aims to bring transparency, efficiency, and reliability to the freight market in the Middle East, North Africa, and Pakistan (MENAP). Trella addresses issues such as high costs, unreliable service, and lack of transparency caused by a fragmented truck ownership landscape. Its business model revolves around a digital marketplace where shippers can post their freight needs and carriers can find loads, streamlining the process and reducing costs for shippers by improving load utilization. Revenue is generated based on a take rate from the transactions facilitated through the platform. The company serves a wide range of clients, from major corporations like Coca-Cola, Maersk, and Unilever to smaller enterprises. Trella's platform offers a suite of features designed to simplify logistics. Shippers can get instant quotes, book shipments, and track their cargo in real-time using GPS. The platform provides a centralized dashboard for managing loads and analyzing transportation performance. For carriers and truck drivers, the app offers a consistent flow of business, allows them to choose loads that fit their preferences, and improves their earnings and truck utilization. The technology also includes features like electronic Proof of Delivery (ePODs) to streamline paperwork and increase efficiency. Since its inception, Trella has expanded its operations from Egypt to include Saudi Arabia, the UAE, and Pakistan. The company has achieved significant milestones, including participating in Y Combinator's Summer 2019 batch, acquiring competitor Trukto in 2019, and raising substantial funding, including a $42 million round in 2021. Keywords: freight marketplace, logistics technology, B2B logistics, trucking platform, road freight, MENAP logistics, digital freight, supply chain technology, shipper solutions, carrier services, freight brokerage, real-time shipment tracking, load matching, fleet management, Egypt startups, transportation management, logistics optimization, e-commerce logistics, last-mile delivery, freight financing