Treehouse

Treehouse's business model centers on providing a turnkey, end-to-end installation service for a range of electrification products, including EV chargers, home batteries, smart panels, and heat pumps. The company utilizes proprietary AI-powered software to automate key stages of the process, such as load calculations, system design, and the generation of permit plan sets. This technological approach allows Treehouse to offer instant, transparent pricing to customers and partners, a key differentiator in an industry often plagued by unpredictable costs. Revenue is generated by providing these installation services directly to consumers and through strategic partnerships.

The company serves a diverse client base that includes individual homeowners, automotive OEMs and dealers, fleet management companies, utilities, and hardware manufacturers. For automotive partners like CarMax and Holman, Treehouse integrates home charging installation directly into the vehicle purchasing process, allowing costs to be bundled into the car loan. For fleet operators, it offers a streamlined solution for deploying residential EV charging infrastructure for their drivers. Hardware manufacturers partner with Treehouse to offer their customers a complete solution that includes installation, while HVAC and plumbing contractors can leverage Treehouse for the electrical work required for products like heat pump water heaters. The company's platform provides partners with real-time project updates and can integrate via APIs for programmatic service requests.