T
TreeCard
Fintech · London, United Kingdom · Founded 2020
Building an ecosystem of responsible alternatives to everyday services like banking and internet search MoreLess
Treecard.org is a startup that operates in the financial technology (fintech) and environmental sustainability sectors. The company offers a unique debit card issued by Sutton Bank, under a license from Mastercard. What sets Treecard apart is its commitment to environmental impact. The company aims to make it easy for users to contribute to environmental causes through their everyday spending and activities.
Treecard serves environmentally conscious consumers who are looking to make a positive impact on the planet. These clients are typically individuals who prefer to support sustainable practices and are interested in reducing their carbon footprint. The market Treecard operates in is a niche segment of the broader financial services industry, specifically targeting eco-friendly and socially responsible consumers.
The business model of Treecard revolves around incentivizing ethical spending and eco-friendly activities. Users earn points for making purchases with the Treecard, especially when they buy from trusted, sustainable brands or use public transportation. These points can be redeemed for various environment-first rewards, such as sustainable travel experiences, conscious clothing, and refurbished green tech products. Additionally, users can earn rewards by engaging in eco-friendly activities like walking instead of driving, which helps reduce carbon emissions.
Treecard makes money through interchange fees, which are small fees paid by merchants whenever a customer uses the Treecard for a purchase. A portion of these profits is donated to Ecosia, a search engine that plants trees with its revenue. This partnership has already resulted in the planting of 150 million trees in over 32 countries.
In summary, Treecard.org is a fintech startup that combines financial services with environmental sustainability, offering a debit card that rewards users for ethical spending and eco-friendly activities. The company generates revenue through interchange fees and contributes a portion of its profits to tree-planting initiatives.
Keywords: fintech, debit card, sustainability, ethical spending, eco-friendly, rewards, carbon footprint, tree planting, Ecosia, refurbished tech.
Company overview
TreeCard company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Employees
- 7
- Open positions
- None listed
- Dealroom signal
- 63.3
Valuation & funding
TreeCard funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2022 | $23M | $92M | EQT Ventures · World Fund · Valar Ventures · Seedcamp | ↗ |
| EARLY VC✓Equity / VC | May 2022 | $0 | — | Valar Ventures | — |
| SEEDEquity / VC | Jun 2021 | $0 | — | Undisclosed | — |
| SEED✓Equity / VC | Feb 2021 | $5.1M | $20M | Seedcamp · Charlie Delingpole · Episode 1 Ventures · Matt Robinson | — |
| SEED✓Equity / VC | Oct 2020 | $1M | $4M | Ecosia | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 7 |
| 2025 | 15 |
| 2024 | 19 |
| 2023 | 28 |
| 2022 | 32 |
| 2021 | 21 |
| 2020 | 3 |
Growth signals
TreeCard website traffic
Latest recorded traffic for TreeCard is 2.5K monthly website visits, down 89.6% over the last three months. TreeCard's team declined 53.3% over the past year.
Comparisons
TreeCard compared with similar companies
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Talent graph
TreeCard's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where TreeCard has talent and traffic
team presence
In the news
Latest news about TreeCard
Recent press, funding announcements, and product moves mentioning TreeCard — open to read from the original sources.
Market sentiment
What the market is saying about TreeCard
An AI-synthesized read of the highest-engagement posts about TreeCard on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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