Treat

The business model merges digital engagement with real-world aid. It serves users who want to support shelter animals, animal shelters themselves, and is positioned within the growing market of socially-conscious gaming and pet care. Revenue is generated through a freemium and subscription model. Users can create a virtual avatar of a real shelter animal, data for which is sourced from Petfinder.com. Through a mobile game, users can earn points to send free treats to their chosen animal. The company's monetization occurs when users upgrade to a paid subscription, which allows them to send more substantial aid, such as food bags and other supplies, directly to the partner shelters. These items are fulfilled via Chewy.

The service provides a unique bridge between virtual interaction and physical support. Users select a real dog from a U.S. shelter, and the platform generates its digital counterpart. By playing a game or paying a subscription fee, users can send actual food and supplies to that specific animal. A key feature is the notification system that informs a user when their sponsored pet has been successfully adopted, providing a sense of direct contribution and closure. The platform reports that it has facilitated the delivery of over 20 million items to shelters and has helped over 10,000 dogs.