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Trax

Food · Boston, United States · Founded 2010

Offers best-in-class in-store execution tools, market measurement services and data science solutions

Talent graph

Trax's talent

Book a demo to see the people
Employees mapped 609 incl. 16 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 11 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Trax's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 11 investors entered at this stage
Sony Innovation Fund
DC Thomson Ventures
Warburg Pincus
HOPU Fund
Boyu Capital
SoftBank
BlackRock
Investec
SoftBank Vision Fund
Broad Peak Investment
OMERS Ventures

Ownership

Who owns Trax

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

16.5% Warburg Pincus
  • Warburg Pincus 16.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Trax has talent and traffic

Workforce by country
37 countries with
team presence
🇭🇺 Hungary17.7%
🇺🇸 United States14.3%
🇱🇰 Sri Lanka13.1%
🇮🇱 Israel10.5%
🇳🇮 Nicaragua8.7%
Top 5 of 37 shown
Web traffic by country
42K monthly visits
across markets
🇧🇷 Brazil29.3%
🇭🇺 Hungary15%
🇺🇸 United States14.5%
🇮🇱 Israel9.3%
🇬🇧 United Kingdom5.5%
Top 5 markets shown

Capital deployed

Trax's 6 investments and acquisitions.

Every disclosed deal where Trax appeared as a backer or acquirer, 2018–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

6 deals across Trax's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Trax's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        6 of 6 deals

        Market sentiment

        What the market is saying about Trax

        An AI-synthesized read of the highest-engagement posts about Trax on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Trax on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.