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Trax
Offers best-in-class in-store execution tools, market measurement services and data science solutions
At a glance
- Founded
- 2010
- Headquarters
- Boston, United States
- Sector
- Food
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Trax.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later11 investors entered at this stage
- SFSony Innovation Fund
- DVDC Thomson Ventures
Warburg Pincus- HFHOPU Fund
- BCBoyu Capital
SoftBank
BlackRock- INInvestec
SoftBank Vision Fund- BIBroad Peak Investment
- OVOMERS Ventures
Ownership
Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.
Some investors are hidden on this public profile. See the full cap table on Dealroom →
Source: Dealroom Talent Intelligence.
Alumni founders
Former Trax employees who went on to found companies, sorted by Dealroom signal score.
NUNumeralEst. 2023
Jake MoffattUnited States
SESettEst. 2022
Yoni BlumenfeldIsrael
GAGetVocal AIEst. 2023
Antonin BertinFrance
BRBriaEst. 2020
Yair AdatoIsraelGlobal footprint
team presence
across markets
Investments and acquisitions
Disclosed deals where Trax was the backer or acquirer, 2018–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
6 deals across Trax's capital deployment.
Where the deals concentrate by sector, stage, and decade.
Trax's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Trax on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Trax on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.