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Trax

Food · Boston, United States · Founded 2010

Offers best-in-class in-store execution tools, market measurement services and data science solutions

Valuation $1–2.5B
Revenue $100–500M
Headcount 500–1k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Trax and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Investors

11 investors on Trax's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 11 investors entered at this stage
Sony Innovation Fund
DC Thomson Ventures
Warburg Pincus
HOPU Fund
Boyu Capital
SoftBank
BlackRock
Investec
SoftBank Vision Fund
Broad Peak Investment
OMERS Ventures

Ownership

Who owns Trax

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

16.5% Warburg Pincus
  • Warburg Pincus 16.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Trax mafia

Startups founded by Trax alumni

Former Trax employees who went on to start their own companies. Sorted by Dealroom signal score.

NumeralEst. 2023
Jake MoffattUnited States
Signal score94
SettEst. 2022
Yoni BlumenfeldIsrael
Signal score92
GetVocal AIEst. 2023
Antonin BertinFrance
Signal score91
BriaEst. 2020
Yair AdatoIsrael
Signal score90
OctupEst. 2022
APAlon PartukIsrael
Signal score87
PlanckEst. 2015
ETElad TsurIsrael
Signal score85
Swish BasketEst. 2024
Joel Bar-ElIsrael
Signal score81
Hum CapitalEst. 2019
CKCsaba KonkolyUnited States
Signal score76
Anima AppEst. 2017
ACAvishay CohenIsrael
Signal score69
Social WonderEst. 2022
Dan BendlerUnited States
Signal score55
ImageDTEst. 2016
CWCherry WangChina
Signal score50

Book a demo to explore the full alumni network →

Global footprint

Where Trax has talent and traffic

Workforce by country
37 countries with
team presence
🇭🇺 Hungary17.7%
🇺🇸 United States14.3%
🇱🇰 Sri Lanka13.1%
🇮🇱 Israel10.5%
🇳🇮 Nicaragua8.7%
Top 5 of 37 shown
Web traffic by country
42K monthly visits
across markets
🇧🇷 Brazil29.3%
🇭🇺 Hungary15%
🇺🇸 United States14.5%
🇮🇱 Israel9.3%
🇬🇧 United Kingdom5.5%
Top 5 markets shown

Talent graph

The shape of Trax's talent

Dealroom maps Trax's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

12 standout operatorsDealroom-flagged across the org
16 AI specialistsincl. 8 core researchers
609 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Trax's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Capital deployed

Trax's 6 investments and acquisitions.

Every disclosed deal where Trax appeared as a backer or acquirer, 2018–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

6 deals across Trax's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Trax's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        6 of 6 deals

        Market sentiment

        What the market is saying about Trax

        An AI-synthesized read of the highest-engagement posts about Trax on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Trax on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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