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Trax

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Offers best-in-class in-store execution tools, market measurement services and data science solutions

Boston, United StatesFounded 2010Food
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Trax and the history behind them.

At a glance

Founded
2010
Headquarters
Boston, United States
Sector
Food
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later11 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

16.5% Warburg Pincus

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 609 incl. 16 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 11 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 11 startups shown

Former Trax employees who went on to found companies, sorted by Dealroom signal score.

NumeralEst. 2023
Jake MoffattUnited States
Signal score94
SettEst. 2022
Yoni BlumenfeldIsrael
Signal score92
GetVocal AIEst. 2023
Antonin BertinFrance
Signal score91
BriaEst. 2020
Yair AdatoIsrael
Signal score90
OctupEst. 2022
APAlon PartukIsrael
Signal score87
6 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
37 countries with
team presence
🇭🇺 Hungary17.7%
🇺🇸 United States14.3%
🇱🇰 Sri Lanka13.1%
🇮🇱 Israel10.5%
🇳🇮 Nicaragua8.7%
Top 5 of 37 shown
Web traffic by country
42K monthly visits
across markets
🇧🇷 Brazil29.3%
🇭🇺 Hungary15%
🇺🇸 United States14.5%
🇮🇱 Israel9.3%
🇬🇧 United Kingdom5.5%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Trax was the backer or acquirer, 2018–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

6 deals across Trax's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Trax's portfolio, mapped.

        Stage
        Period
        6 of 6 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Trax on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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