Travora Networks

About Travora Networks

Travora Networks, founded by Bob Sacco in 2003, operated as an online travel display advertising network based in New York City. The company initially started as Travel Ad Network (TAN) before rebranding to Travora Media in 2011.

The firm's business model centered on providing a specialized advertising platform for advertisers to connect with travel consumers. Travora represented over 300 established travel brands, including notable names like Fodor's and Viator, across desktop, tablet, and mobile platforms. Its core service involved tracking traveler behavior throughout their journey, from booking to the actual travel experience, to serve targeted ads. This platform allowed advertisers to segment audiences based on demographic, geographic, and site-specific data.

In April 2012, Travora Media acquired Nile Media, a company that owned travel content websites such as NileGuide, 10Best, and Localyte, which added over a million travelers to Travora's audience of 26 million consumers. The company secured a total of $30 million in funding over two rounds, with its Series C round in October 2010 raising $15 million from investors including Rho Capital Partners, Village Ventures, and StarVest Partners.

In February 2013, Travora was acquired by MediaShift, Inc. (formerly JMG Exploration, Inc.), a digital advertising technology company. The acquisition was intended to combine Travora's publisher network and advertiser relationships with the technology of AdVantage Networks, another MediaShift subsidiary, to monetize private internet networks in locations like hotels and airports. Following the acquisition, Travora operated as a subsidiary under the MediaShift umbrella. By November 2013, the Travora brand name was retired, and its operations were fully integrated into the parent company, MediaShift. The company is now considered deadpooled.