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Traitify

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Platform to predict and improve performance and turnover for applicants as well as prioritize high-volumes of applicants

Baltimore, United StatesFounded 2011Jobs Recruitment
Valuation $25–50M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Traitify and the history behind them.

About Traitify

Traitify is a startup that operates in the talent acquisition and employee engagement market. The company provides a unique solution for businesses looking to improve their hiring processes and team dynamics. Traitify uses personality assessments to help employers understand their candidates and employees better. These assessments are designed to be quick and engaging, using visual-based questions to gauge personality traits. This approach helps companies make more informed hiring decisions and build more cohesive teams.

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Traitify primarily serves businesses of all sizes that are looking to enhance their recruitment strategies and improve employee retention. Their clients range from small startups to large corporations across various industries. The company operates in the human resources technology market, which has seen significant growth, especially in the wake of the COVID-19 pandemic. The disruptions caused by the pandemic have highlighted the need for innovative solutions in hiring and employee management, making Traitify's offerings particularly relevant.

The business model of Traitify revolves around providing software-as-a-service (SaaS). This means that clients subscribe to their platform and pay a recurring fee to access their tools and services. Traitify makes money through these subscription fees, which can vary based on the size of the client and the specific services they require. Additionally, they may offer premium features or add-ons that clients can purchase for an additional cost.

In summary, Traitify is a forward-thinking company that leverages personality assessments to help businesses improve their hiring processes and team dynamics. By offering a SaaS platform, they provide a scalable solution that can adapt to the needs of various clients, making them a valuable player in the HR technology market.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
Baltimore, United States
Employees
11
Open positions
None listed
Dealroom signal
66.2/100
Industry
Jobs Recruitment
Sector
Jobs Recruitment, Social, Entertainment, Messaging, Onboarding, Adventure, Arts & Culture
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Traitify.

See all news

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Mar 2026 $0 Crosschq
ACQUISITIONExit Aug 2021 $0 Paradox
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Traitify website traffic

Latest recorded traffic for Traitify is 420K monthly website visits, up 50% over the last three months. Traitify's team declined 50% over the past year.

Latest monthly visits420K 3-month web change+50% 1-year team growth-50%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • TCP Venture Capital
  • JMI Equity
  • JMI Holdings

Series B and later1 investor entered at this stage

Other known investors3 additional known investors

  • Crosschq
  • Paradox
  • Roberto Bonanzinga
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Traitify on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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