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Tradeswell
Automated data integration and analytics platform optimizing eCommerce performance through AI-driven insights
About Tradeswell
Tradeswell is a startup operating in the e-commerce and retail media sector. It provides a Measurement & Predictive Analytics Platform, known as Incremental, which helps businesses assess, plan, and predict the impact of their commerce and retail media decisions. The platform is designed to provide neutral measurement for retail media, allowing sellers to understand the impact of their decisions with confidence.
Tradeswell's primary clients are brands, including some of the largest household names in the market. These brands use Tradeswell's platform to gain insights into their retail media decisions, helping them to plan and predict future growth and scale.
The business model of Tradeswell revolves around providing this platform to brands. It makes money by charging these brands for access to the platform and its features. Over the past three years, Tradeswell's platform has been growing and delivering value to its clients, with an impressive volume of transactions measured through the platform.
In addition to its platform, Tradeswell also provides thought leadership in the commerce sector. It discusses trends, information, and insights to help commerce professionals excel in their jobs and grow their businesses.
In summary, Tradeswell is a trusted partner in the industry, providing a neutral, predictive analytics platform to brands to help them understand the impact of their retail media decisions and plan for future growth.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2021 | $16M | $62M | The Emerson Group · Construct Capital · SignalFire | — |
| SEEDEquity / VC | Jun 2020 | $3.3M | $13M | SignalFire | — |
Growth signals
Latest recorded traffic for Tradeswell is 270 monthly website visits, down 34.1% over the last three months. Tradeswell's team grew 7.3% over the past year.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A2 investors entered at this stage
The Emerson Group
Construct Capital
Other known investors1 additional known investor
Verissimo Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tradeswell on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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