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COMPANY PROFILE

Tradeswell

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Automated data integration and analytics platform optimizing eCommerce performance through AI-driven insights

Baltimore, United StatesFounded 2019Artificial Intelligence
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tradeswell and the history behind them.

About Tradeswell

Tradeswell is a startup operating in the e-commerce and retail media sector. It provides a Measurement & Predictive Analytics Platform, known as Incremental, which helps businesses assess, plan, and predict the impact of their commerce and retail media decisions. The platform is designed to provide neutral measurement for retail media, allowing sellers to understand the impact of their decisions with confidence.

Tradeswell's primary clients are brands, including some of the largest household names in the market. These brands use Tradeswell's platform to gain insights into their retail media decisions, helping them to plan and predict future growth and scale.

The business model of Tradeswell revolves around providing this platform to brands. It makes money by charging these brands for access to the platform and its features. Over the past three years, Tradeswell's platform has been growing and delivering value to its clients, with an impressive volume of transactions measured through the platform.

In addition to its platform, Tradeswell also provides thought leadership in the commerce sector. It discusses trends, information, and insights to help commerce professionals excel in their jobs and grow their businesses.

In summary, Tradeswell is a trusted partner in the industry, providing a neutral, predictive analytics platform to brands to help them understand the impact of their retail media decisions and plan for future growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Baltimore, United States
Employees
44
Open positions
None listed
Dealroom signal
79.4/100
Sector
Artificial Intelligence
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jan 2021 $16M $62M The Emerson Group · Construct Capital · SignalFire —
SEEDEquity / VC Jun 2020 $3.3M $13M SignalFire —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Tradeswell website traffic

Latest recorded traffic for Tradeswell is 270 monthly website visits, down 34.1% over the last three months. Tradeswell's team grew 7.3% over the past year.

Latest monthly visits270 3-month web change-34.1% 1-year team growth+7.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A2 investors entered at this stage

  • The Emerson Group
  • Construct Capital

Other known investors1 additional known investor

  • Verissimo Ventures
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States92.6%
🇬🇪 Georgia7.4%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tradeswell on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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