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COMPANY PROFILE

Tradera

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One of Sweden's leading shopping sites with approx. 1.2 million unique visitors every week and more than one million listings

Stockholm, SwedenFounded 1999eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2026
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tradera and the history behind them.

At a glance

Founded
1999
Headquarters
Stockholm, Sweden
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Ceder Capital
Employees mapped 130 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 4 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇸🇪 Sweden · Stockholm HQ
Book a demo for the full country breakdown
Web traffic by country
11M monthly visits
across markets
🇸🇪 Sweden90%
🇩🇰 Denmark4.3%
🇳🇱 Netherlands2%
🇺🇸 United States1.1%
🇩🇪 Germany0.7%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tradera on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Tradera on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.