Trada

About Trada

Trada.com, launched in August 2022 as 'Trada by QuickBooks,' operated as a business-to-business wholesale marketplace platform. The company's primary function was to connect independent retailers with wholesale sellers and brands located in the United States and Australia.

For retailers, the platform offered a curated marketplace with free membership, providing access to a wide selection of unique, quality products at wholesale prices. They could filter products by various criteria, such as 'handmade' or 'eco-friendly,' to find items that would appeal to their customer base. For sellers, Trada provided a digital storefront to showcase their brands and products to a large network of vetted retail buyers. To facilitate a successful launch, the company initially offered incentives such as zero commissions for sellers and free shipping for retailers through the end of 2022.

The business model was designed to streamline the wholesale procurement process, from discovery to order fulfillment. Upon receiving an order through the platform, sellers would confirm, fulfill, and ship the products directly to the retailer. Integration with the broader QuickBooks ecosystem was a key aspect, allowing existing QuickBooks Online users to sign up seamlessly. This connection was intended to help small, product-based businesses expand their customer base and automate order placements.

Despite its integration within the Intuit QuickBooks framework, the marketplace faced financial difficulties. As a result, Trada by QuickBooks ceased operations. The closure required the company to manage final transactions for orders placed in its last days of operation, ensuring sellers were paid upon providing shipment tracking information.