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Tracx
Leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world
About Tracx
Tracx operates in the experiential marketing sector, providing a comprehensive toolkit designed to enhance customer engagement and feedback collection. The company serves a diverse range of industries including education, healthcare, automotive, retail, and hospitality. Tracx's core offerings include tools for building engaging forms, generating unlimited QR codes, and creating landing pages, all aimed at capturing leads and collecting valuable customer feedback. The platform also features advanced analytics, dashboards, and real-time reporting to help businesses act on customer insights promptly.
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Tracx's business model is subscription-based, offering various pricing tiers to accommodate both SMEs and large enterprises. Revenue is generated through these subscriptions, which provide access to the full suite of marketing tools and analytics features. The company differentiates itself by offering an easy-to-use interface and a comprehensive set of tools that eliminate the need for multiple, expensive platforms.
Tracx's target clients are businesses looking to improve customer retention and loyalty through better feedback mechanisms and actionable insights. The platform's ability to automatically analyze feedback in real-time helps businesses take the right actions at the right time, driving growth and enhancing customer satisfaction.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 60.3/100
- Sub-industry
- Marketing Analytics, CRM & Sales
- Sector
- Marketing, Analytics, Monetization, Data Analytics, Publishing, Business Intelligence, Campaign Management, Influencer Marketing, Behavioral Analysis
- Technology
- Big Data, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Tracx.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Jan 2017 | $13M | $50M | Edison Partners · Flybridge Capital Partners · Rick Rudman · Camden Partners | — |
| LATE VC✓Equity / VC | Feb 2015 | $18M | $72M | Edison Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Tracx is 1.9K monthly website visits, down 45.7% over the last three months. Tracx's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Revel Partners
Flybridge Capital Partners
Series B and later3 investors entered at this stage
Edison Partners
Camden Partners
Rick Rudman
Other known investors2 additional known investors
Mercury Fund
SFC Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tracx on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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