Tractor Beverage

About Tractor Beverage

Tractor Beverage Company provides certified organic, non-GMO craft beverages exclusively for the foodservice industry. The company was founded in 2014 by organic farmer Travis Potter, who sought to create healthier drink options without artificial ingredients that he would be happy to serve his own family. Potter's journey began from his concern as a farmer about the legacy of the commodity-based agriculture system, leading him to explore and promote chemical-free, organic farming. The company was also founded by Justin Schneir and Griffin Barkley.

Tractor Beverage's business model is centered on being a full-line beverage solution for foodservice partners, distinguishing itself by not being available in grocery or convenience stores. This direct-to-foodservice strategy helps reduce its carbon footprint by distributing through existing food service locations. The company serves a wide range of clients, from fast-casual and fine dining restaurants to university, hospital, and workplace cafeterias, with its drinks served in over 7,500 locations across the United States. Its product portfolio includes over 25 flavors of carbonated and non-carbonated drinks, such as craft sodas, lemonades, iced teas, and refreshers, which are provided as syrups and concentrates for fountain machines and bubblers. The company has achieved significant growth, being named to the Inc. 5000 list of fastest-growing private companies for four consecutive years.

A key feature of Tractor Beverage is its commitment to sustainability and transparency. The company developed the Organic Impact Tracker, a tool that quantifies the positive environmental impact of choosing its organic products over conventionally sourced ones. This initiative is part of its broader mission to remove chemicals from the food system and promote soil health. Furthering this commitment, Tractor Beverage joined 1% for the Planet, pledging to donate 1% of its annual sales to environmental organizations. The company has also established the Farmhand Foundation to help farmers transition from conventional to organic and regenerative farming methods.