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Traction

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Farm management solution uniquely built for the cloud

Auburn, United StatesFounded 2020Food
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Traction and the history behind them.

About Traction

Traction Ag is a farm management software company that offers a comprehensive solution for farmers to manage their financial and operational data. The company's software integrates all farm data into cash and accrual general ledger reports, providing farmers with a detailed insight into their operations. This allows farmers to spend less time at their computers and more time on the field. The software is designed to be user-friendly, allowing farmers to work in each entity without changing projects, separate or combine reports, and even manage payroll and tax filing.

Traction Ag's software is web-based, allowing farmers to access key farm data from anywhere, and on any device. This feature enables farmers to make informed decisions even when they are away from their office. The software also connects to financial institutions, farm management software platforms, and soil labs, providing a holistic view of the farm's health.

The company's business model is based on a per bushel pricing strategy, making it affordable for any sized farm. This pricing strategy, coupled with the software's ease of use and excellent customer service, has made Traction Ag a top-rated farm management software company. The company's customers have reported saving up to 6 hours of paperwork a week, and many would recommend Traction Ag to other farmers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Auburn, United States
Employees
45
Open positions
1
Dealroom signal
65.6/100
Industry
Food, Enterprise Software
Sub-industry
AgriTech
Sector
Food, Hard Tech
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Nov 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC May 2024 $10M $40M Cooperative Ventures · Straylight Capital ↗
DEBT✓Debt Oct 2023 $2.5M — Undisclosed ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Traction website traffic

Latest recorded traffic for Traction is 19K monthly website visits, up 35.7% over the last three months. Traction's team declined 4.3% over the past year.

Latest monthly visits19K 3-month web change+35.7% 1-year team growth-4.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Elevate Ventures
  • Hageman Group
  • Allos Ventures

Series A2 investors entered at this stage

  • Cooperative Ventures
  • Straylight Capital

Other known investors1 additional known investor

  • AgriNovus Indiana
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States90%
🇦🇺 Australia5%
🇨🇦 Canada2.5%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Traction on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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