T
Traction
Farm management solution uniquely built for the cloud
About Traction
Traction Ag is a farm management software company that offers a comprehensive solution for farmers to manage their financial and operational data. The company's software integrates all farm data into cash and accrual general ledger reports, providing farmers with a detailed insight into their operations. This allows farmers to spend less time at their computers and more time on the field. The software is designed to be user-friendly, allowing farmers to work in each entity without changing projects, separate or combine reports, and even manage payroll and tax filing.
Traction Ag's software is web-based, allowing farmers to access key farm data from anywhere, and on any device. This feature enables farmers to make informed decisions even when they are away from their office. The software also connects to financial institutions, farm management software platforms, and soil labs, providing a holistic view of the farm's health.
The company's business model is based on a per bushel pricing strategy, making it affordable for any sized farm. This pricing strategy, coupled with the software's ease of use and excellent customer service, has made Traction Ag a top-rated farm management software company. The company's customers have reported saving up to 6 hours of paperwork a week, and many would recommend Traction Ag to other farmers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Auburn, United States
- Employees
- 45
- Open positions
- 1
- Dealroom signal
- 65.6/100
- Industry
- Food, Enterprise Software
- Sub-industry
- AgriTech
- Sector
- Food, Hard Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2024 | $10M | $40M | Cooperative Ventures · Straylight Capital | ↗ |
| DEBT✓Debt | Oct 2023 | $2.5M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Traction is 19K monthly website visits, up 35.7% over the last three months. Traction's team declined 4.3% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Elevate Ventures
Hageman Group
Allos Ventures
Series A2 investors entered at this stage
- CVCooperative Ventures
Straylight Capital
Other known investors1 additional known investor
AgriNovus Indiana
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Traction on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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