COMPANY PROFILE

Trackingpoint

TrackingPoint is an Austin, TX company working to perfect long range precision tracking for the hunting and sports shooting industries.

Pflugerville, United StatesFounded 2011Sports

Valuation $100–250M Last recorded · 2014

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Trackingpoint

TrackingPoint is a company that has developed a "Precision-Guided Firearm" (PGF) system. This technology integrates advanced optics with a guided trigger and tracking system, enabling users to lock onto a target and receive guidance to hit it with high precision, even at long ranges. The system calculates various factors like range, wind, and bullet drop to improve accuracy for both novice and experienced shooters.

The company's business model revolves around the manufacturing and sale of these high-tech firearm systems. The primary market for these products includes hunters, sport shooters, and potentially military and law enforcement agencies that require high-precision shooting capabilities. By creating a new category of firearm, the company has established itself in a niche segment of the broader firearms market.

Founded in 2011 and based in Austin, Texas, TrackingPoint was acquired by Talon Precision Optics in 2018. The acquisition suggests a strategic move to integrate TrackingPoint's technology into a broader portfolio of optics and firearm products.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Pflugerville, United States
Employees: 7
Open positions: None listed
Dealroom signal: 58.6/100
Industry: Sports
Sub-industry: Sporting Equipment
Sector: Sports, Tracking, Hard Tech
Technology: Hardware
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Aug 2014	$29M	$116M	Austin Ventures · Genesis Inventions, L.P.	—
DEBT✓Debt	Dec 2013	$4.1M	—	Undisclosed	—

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Growth signals

Trackingpoint website traffic

Latest recorded traffic for Trackingpoint is 120 monthly website visits, up 71.4% over the last three months. Trackingpoint's team grew 0% over the past year.

Latest monthly visits120 3-month web change+71.4% 1-year team growth0%

Monthly website visitsApr 2016–Jun 2026

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