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Tracera

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ESG compliance made easy with audit-ready metrics from diverse data sources

New York City, United StatesFounded 2022AI
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tracera and the history behind them.

About Tracera

ESG Flo is a pioneering startup founded in 2022 within Bain Company's Founders' Studio. The company is dedicated to helping organizations tackle climate and societal challenges by providing a robust and auditable ESG (Environmental, Social, and Governance) data infrastructure. ESG Flo's platform leverages AI automation to consolidate scattered data into key reporting metrics, making it easier for businesses to comply with regulatory requirements.

The company primarily serves large enterprises and organizations that need to track and report their ESG metrics. This includes sectors such as real estate, where companies like ESG Real Estate Co. and Problem Office Co. have benefited from the platform's capabilities. ESG Flo's clients often face complex challenges in gathering and reporting data, such as diverse language invoices and multiple data sources. The platform automates these manual processes, saving time and resources, and providing a single source of truth for ESG data.

ESG Flo operates in the ESG reporting and compliance market, which is becoming increasingly important as regulatory requirements tighten and stakeholders demand greater transparency. The business model is subscription-based, with clients paying a monthly fee to access the platform's powerful features. This recurring revenue model ensures a steady income stream for the company.

In just a year, ESG Flo has secured over $5 million in seed capital from investors like Rho Ignition, Tola Capital, Bain Company, and Contour Venture Partners. This funding underscores the company's commitment to transforming the ESG landscape and highlights the confidence investors have in its mission and technology.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
New York City, United States
Employees
41
Open positions
None listed
Dealroom signal
65.2/100
Industry
Legal, Enterprise Software
Sector
AI, Nature Fintech, nt
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Apr 2025 $12M $48M Rho Capital Partners · Contour Venture Partners · Tola Capital · Foundry ↗
SEED✓Equity / VC Oct 2023 $5.3M $21M Rho Capital Partners · Contour Venture Partners · Tola Capital · Bain & Company ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Tracera website traffic

Latest recorded traffic for Tracera is 4.7K monthly website visits, down 11.3% over the last three months. Tracera's team declined 6.8% over the past year.

Latest monthly visits4.7K 3-month web change-11.3% 1-year team growth-6.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A1 investor entered at this stage

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tracera on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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