T
Tracer
Providing a data processing platform that bridges the gap between data and the questions that need to be answered
About Tracer
Tracer is a marketing reporting analytics platform designed to help brands and agencies unify various data sources to gain a comprehensive understanding of the impact of their marketing expenditures. The platform operates in the marketing analytics market, serving clients who need to consolidate and analyze data from multiple channels to make informed business decisions. Tracer's business model revolves around providing a browser-based system that allows users to manipulate, report on, and analyze their data effectively. The company works closely with clients and their partners to establish long-term processes for data collection and management, ensuring data integrity and meaningful insights. Tracer generates revenue through subscription fees for its analytics platform, offering different pricing tiers based on the level of service and features required by the client. The platform is particularly valuable for businesses looking to optimize their marketing strategies by understanding the return on investment from various campaigns.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Tracer.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2023 | $18M | $72M | S4S Ventures · BDMI · Progress Ventures · Bertelsmann Investments | ↗ |
| SEED✓Equity / VC | Jun 2021 | $9.9M | $40M | Marc Lore · Kevin Durant | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Tracer is 4.7K monthly website visits, down 28.8% over the last three months. Tracer's team grew 2.4% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Marc Lore
Kevin Durant
Series A4 investors entered at this stage
BDMI
Progress Ventures
S4S Ventures
Bertelsmann Investments
Other known investors5 additional known investors
A-Rod Corp
Apollo Crypto
Lightscape Partners
Riyadh Techstars Accelerator
Techstars
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tracer on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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