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Tracebit
Uses deception technology to detect and stop intrusions and insider risks in cloud environments by creating decoy resources to lure out threats and expose vulnerabilities
About Tracebit
Tracebit is a London cybersecurity company that builds cloud-native deception canaries so security teams can assume breach and detect intruders within seconds rather than months. Founded in 2023 by CEO Andy Smith and CTO Sam Cox—alumni of Tessian and Geneity—Tracebit deploys realistic decoy credentials, resources, identities and artefacts across AWS, Azure, GCP, Kubernetes, CI/CD pipelines, identity providers and developer workstations, then raises high-fidelity alerts when attackers touch them. Customers cited by the company include Riot Games, Snyk, Docker and Synthesia, with millions of canaries deployed and a Community Edition that lowers the barrier for smaller teams. After a $5 million Accel-led seed in 2024, Tracebit raised a $20 million Series A in March 2026 led by FirstMark, with Accel, MMC Ventures, Tapestry VC and CCL participating (about $25 million total), to accelerate product development and support customers from London and a new New York office. Sources: Tracebit 17 Mar 2026; FirstMark; SecurityWeek.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2022
- Headquarters
- New York City, United States
- Employees
- 44
- Open positions
- 3
- Dealroom signal
- 91.5/100
- Industry
- Security, Hosting
- Sub-industry
- Cloud & Infrastructure
- Sector
- Cloud Security, Online Security, Intrusion Detection, Cybersecurity, uk is8 digital and technologies
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Mar 2026 | $20M | $80M | Accel · Tapestry VC · Cyber Club London · MMC Ventures | ↗ |
| SEED✓Equity / VC | Jul 2024 | $5M | $20M | Accel · Ed Bishop · Tapestry VC · Cyber Club London | ↗ |
Growth signals
Latest recorded traffic for Tracebit is 31K monthly website visits, up 10.7% over the last three months. Tracebit's team grew 109.5% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
firedrop
Accel- EBEd Bishop
Tapestry VC
Cyber Club London
20SALES
Guy Podjarny
Series A2 investors entered at this stage
Other known investors4 additional known investors
- AAAWS & CrowdStrike Cybersecurity Accelerator
Ameet Patel
Crane Venture Partners
Matt Robinson
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tracebit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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