T
Trace
Short personalized videos you can't wait to watch
About Trace
Trace is a technology company that specializes in automated video highlights and performance metrics for athletes. Using a combination of a robot camera, GPS sensors, and advanced software, Trace captures and processes game footage to create personalized video moments for each player. This service is particularly beneficial for youth athletes, their families, and coaches, as it allows for easy sharing of player moments and performance metrics with family, friends, or college recruiters. The platform also includes features like coach notes and Touch Chains for instant review, making it a valuable tool for both player development and recruitment. Trace operates in the sports technology market and primarily serves youth sports teams and organizations. The business model is likely subscription-based, generating revenue through recurring payments from teams and individual users who subscribe to the service. By providing a seamless way to capture, analyze, and share game footage, Trace helps athletes unleash their full potential and improve their performance with each game.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2004
- Headquarters
- Austin, United States
- Employees
- 134
- Open positions
- None listed
- Dealroom signal
- 78.5/100
- Industry
- Sports
- Sub-industry
- Sport Platform & Application
- Sector
- eCommerce & Marketplaces, Tracking, Quantified Self, Core AI, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Machine Learning, Recognition Technology, IoT InternetOfThings
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Trace.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Apr 2022 | $47M | $190M | Lakestar · NextGen Venture Partners · Toba Capital · Pelion Venture Partners | ↗ |
| SERIES BOther financing | Dec 2019 | $15M | $60M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Trace is 180K monthly website visits, down 56.1% over the last three months. Trace's team grew 4.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Brand Foundry Ventures
David Wieland
Series A3 investors entered at this stage
Amplify.LA
Intel Capital
Lakestar
Series B and later3 investors entered at this stage
Toba Capital
Pelion Venture Partners
NextGen Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Trace on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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