Toutapp

The company's core business was providing a software-as-a-service (SaaS) platform to enterprise sales teams. It operated on a subscription model, serving over 400 enterprise clients, including notable companies like Citrix, Dropbox, Siemens, and Tableau. The platform was engineered to address the entire sales cycle by integrating with existing CRM systems like Salesforce, as well as email clients such as Gmail and Outlook. This integration allowed for the automation of repetitive tasks, freeing up sales representatives to focus on building relationships and closing deals. The business generated between $5 million and $10 million in annual revenue prior to its acquisition.

ToutApp's product provided a suite of features geared towards sales acceleration. Key functionalities included email tracking, which notified reps when an email was opened or a link was clicked, and shareable email templates to ensure consistent and effective messaging across the team. The platform also offered detailed analytics on campaign and individual performance, giving sales leaders visibility into what strategies were working. A significant feature was 'Sales Campaigns,' which allowed reps to create and automate multi-touch outreach sequences involving email, phone calls, and social media interactions. By unifying these tools, ToutApp helped organizations standardize their sales playbook, reduce ramp-up time for new hires, and gain clear insights into their sales processes. In April 2017, ToutApp was acquired by Marketo, a marketing automation software provider, in a strategic move to bridge the gap between sales and marketing technology. The acquisition was valued at a reported $30 million.