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TourRadar

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An online marketplace for travelers to compare and book multi-day tours

Vienna, AustriaFounded 2010eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2018
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TourRadar and the history behind them.

About TourRadar

TourRadar is a digital platform that operates in the travel and tourism industry, providing a marketplace for multi-day travel experiences. The company serves a broad range of clients, from solo travelers to groups, offering more than 50,000 travel options from over 2,500 trusted operators. TourRadar's business model is centered around facilitating the connection between travelers and tour operators, simplifying the process of booking organized adventures.

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The company's offerings range from logistics to meals, experiences, and friendly guides. Customers can choose to join a group or travel exclusively with their own group. They also have the flexibility to customize an existing itinerary or create their own. This level of customization and variety caters to a wide range of traveler preferences, making TourRadar a versatile player in the market.

TourRadar is also committed to sustainable travel, promoting responsible operators and implementing a Climate Action Plan. They measure their carbon footprint and have pledged to conscious travel, demonstrating a commitment to environmental responsibility.

The company generates revenue by charging a commission on each booking made through its platform. This commission-based model allows TourRadar to maintain a vast selection of travel options without the need for significant inventory costs.

In summary, TourRadar is a digital marketplace for organized multi-day travel experiences, serving a diverse clientele with a wide range of travel options, while also promoting sustainable travel practices.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
Vienna, Austria
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A5 investors entered at this stage

  • Hoxton Ventures
  • Isomer Capital
  • Austria Wirtschaftsservice
  • Endeit Capital
  • 3TS Capital Partners

Series B and later1 investor entered at this stage

Employees mapped 178 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 26 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
25 countries with
team presence
🇦🇹 Austria47.7%
🇨🇦 Canada10.3%
🇦🇺 Australia8.4%
🇵🇱 Poland3.7%
🇧🇷 Brazil2.8%
Top 5 of 25 shown
Web traffic by country
1.3M monthly visits
across markets
🇺🇸 United States39%
🇬🇧 United Kingdom10.2%
🇦🇺 Australia8.6%
🇨🇦 Canada6.3%
🇮🇳 India3.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TourRadar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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