Toridori

About Toridori

Toridori Inc. operates as a specialized influence platformer in the Japanese market, focusing on connecting companies with social media influencers. The company was founded in June 2016 by Takayuki Nakayama, a former influencer himself. Nakayama's journey began as a popular blogger, achieving up to 5 million monthly page views, which gave him firsthand insight into the potential of individual influence. This experience led him to establish a business in 2010 to support fellow bloggers, and eventually, recognizing the limitations of a solo venture, he gathered a team to form Appronto Inc. in 2016, which was later renamed Toridori.

The firm's core business revolves around a suite of influencer marketing services. Its flagship product is a matching platform composed of two applications: "toridori marketing" for corporate clients and "toridori base" for influencers. This system primarily serves small to medium-sized businesses (SMBs) and micro-influencers, a segment often overlooked by larger marketing agencies. Companies can post public relations campaign requests, and interested influencers can apply, creating a direct matching opportunity. The business model for "toridori marketing" is primarily subscription-based, offering companies access to a large pool of influencers for a monthly fee. Toridori also offers performance-based advertising through "toridori ad," influencer-produced brand support with "toridori made," and SNS account management via "toridori likes."

A significant milestone for the company was its initial public offering on the Tokyo Stock Exchange's Growth Market on December 19, 2022. This event was pursued to enhance public trust, which is crucial for a platform connecting numerous individual influencers and businesses. Prior to its IPO, the company secured significant funding, including a JPY 1.2 billion Series B round in February 2022, bringing its total raised capital to over JPY 2.4 billion. Toridori continues to expand its services, recently launching 'PostAds', a service that repurposes influencer-generated content for SNS advertising campaigns, managed entirely by the company.