TORI

About TORI

TORI, formerly known as OpenCity, is a technology firm specializing in conversational AI for the restaurant industry, founded in 2016. The company provides a voice-enabled virtual assistant, also named TORI, designed to automate the order-taking process in the drive-thru lane for Quick Service Restaurants (QSRs). The business operates on a B2B SaaS model, partnering with large enterprise franchise chains and individual restaurant operators. Its core offering is an AI platform that integrates directly with a restaurant's existing infrastructure, including Point of Sale (POS) systems, kitchen display systems (KDS), and headsets, to handle 100% of drive-thru orders.

The TORI system is engineered to streamline operations for its clients, which include major brands like Popeyes, Carl's Jr., and Hardee's. By automating order taking, the technology aims to reduce employee stress and allow staff to focus on order fulfillment and guest services. This leads to measurable improvements in key performance metrics, such as a 20% faster service speed and a 99.9% order accuracy rate. Furthermore, the platform is equipped with upselling capabilities, using customized recommendations to increase the average check size. The customer experience is designed to be seamless, with guests ordering through the speaker as they normally would, but interacting with the AI assistant instead of a human employee.

The company was established by a team with experience in the restaurant technology sector, having previously worked with brands like Toast and OpenTable. The Chief Executive Officer is Yi Chen. TORI positions itself as being built by and for restaurant people, emphasizing a deep understanding of the industry's operational challenges. The technology was developed to address the growing reliance on drive-thru sales, which now account for a significant majority of revenue for many QSRs. Deployments have shown tangible results, including increased labor efficiency and higher employee and customer satisfaction.