TONI Digital

About TONI Digital

TONI Digital, a Swiss insurtech company founded in 2017, operates as an Insurance-as-a-Service (IaaS) provider, enabling partner companies to offer white-label insurance products. The Zurich-based firm has established itself by creating a digital insurance platform that manages the entire value chain, allowing distribution partners to concentrate on marketing and sales to their existing customer bases.

The company was brought to life by individuals with deep industry experience, including Chairman Philippe Regazzoni, a veteran of the reinsurance market who was intrigued by the stability and high entry barriers of the Swiss insurance sector. He partnered with CTO Alexander Sanders, a tech entrepreneur with a background in engineering and economics, who brought a fresh, technology-first perspective to the insurance landscape. The leadership team is rounded out by CEO Bernard El Hage. Their combined vision was to dismantle the traditional, complex insurance model and build a more efficient, digital-first value network.

TONI Digital's business model is primarily B2B2C, collaborating with established retail brands, insurance brands, and brokers. This strategy allows partners like PostFinance, Migros, and Sunrise to leverage their brand trust and customer reach to enter the insurance market quickly. Revenue is generated by providing this turnkey solution, which includes everything from product configuration using no-code/low-code tools to claims management and reporting. The platform's open API and cloud-based architecture facilitate the rapid development and launch of new insurance products.

The company offers a range of personal and commercial insurance lines, including motor, travel, legal, payment protection, and life insurance. For instance, it launched a fully embedded travel and cyber insurance product for Sunrise, triggered by smart roaming detection, and developed Switzerland's first bancassurance solution that merges digital building insurance with mortgages for Migros Bank. By partnering with external risk carriers like Munich Re, Helvetia, and Vaudoise, TONI Digital can offer diverse coverage without holding its own insurance license, which allows for greater operational efficiency. Since its inception, the company has secured significant funding, including a 6 million Swiss Francs seed round in 2020 and a $12.5 million Series B round in early 2023, with investors like Credit Suisse and PostFinance backing its growth.