Tom&Josette

About Tom&Josette

Tom&Josette operates a network of intergenerational micro-daycares located within senior residences and nursing homes in France. The company was co-founded in 2019 by Astrid Parmentier, Pauline Faivre, and Isabelle Pélissié-du-Rausas. The founding idea originated from Parmentier's personal experience visiting her grandmother in a nursing home with her young nephews and observing the positive impact the interaction had on all residents. This experience, combined with her studies at HEC's Entrepreneurs program where she met co-founder Pauline Faivre, a psychologist, led to the creation of the company.

The core of the business is a pedagogical model centered on fostering connections between young children and the elderly. This intergenerational approach addresses two societal needs simultaneously: the scarcity of daycare spots in France and the social isolation often experienced by seniors in residential care. Each micro-daycare, or 'crèche', is designed to accommodate up to 10 children and is physically integrated into a partner establishment for the elderly, such as an EHPAD (nursing home) or senior service residence. The business model involves establishing these daycares within partner facilities, creating a shared ecosystem. Revenue is generated from the fees paid by parents for childcare services. The company's structure benefits from shared spaces and the potential for volunteer engagement from senior residents. In October 2021, Tom&Josette raised €1.3 million to expand its network of intergenerational daycares.

The service creates a mutually beneficial environment. Children enrolled in a Tom&Josette daycare participate in shared activities with the senior residents, such as crafts, reading, and baking. This interaction aims to provide children with a unique learning environment that teaches empathy and openness, while offering seniors a renewed sense of purpose and a lively social atmosphere. This model is designed to combat ageism and improve social skills for both generations. The entire operational framework, from staff recruitment to the architectural layout of the daycare, is built around this central intergenerational mission.