Togather

About Togather

Togather, which rebranded from Feast It in 2023, operates as a two-sided marketplace for event planning. The company was founded in 2017 by childhood friends Digby Vollrath and Hugo Campbell. Their venture was born from personal frustrations experienced while working in the events and festival industries, where they found the process of sourcing and booking quality caterers to be inefficient and time-consuming. Vollrath's background includes roles at ticketing startup Festicket and organizing events for The Smithsonian, while Campbell worked as a journalist. This combined experience in events, logistics, and media provided the foundation for creating a streamlined booking platform.

The business functions as an online platform connecting event organizers—ranging from individuals planning private parties and weddings to large corporations like Amazon and Disney, and major festivals such as London Pride—with a curated selection of event suppliers. Initially focused on street food caterers, the platform has expanded its offerings to include mobile bars, photographers, venues, florists, and more, evolving into a comprehensive solution for event creation. Togather meticulously vets its partners, reportedly accepting only about one in every twenty applications to maintain a high standard of quality. This curated approach allows clients to book everything from a single food truck to a full suite of services for a large-scale event through one central point of contact.

Togather's revenue model is based on facilitating transactions through its marketplace. Event organizers submit a brief, and the platform's algorithm, supported by a team of event experts, matches them with suitable suppliers who then provide quotes. The company secures a deposit, holds the payment safely, and releases it to the supplier only after the event has been successfully completed, ensuring a secure process for both parties. The platform has demonstrated significant growth, reporting that it tripled sales in 2022, powering 120,000 events attended by over 11 million people. To fuel its expansion, the company has successfully raised capital through multiple funding rounds, attracting investments from notable names including Fuel Ventures, Best Nights VC (the investment arm of Mast-Jägermeister SE), Coldplay's Guy Berryman, and former 'Dragons' Den' investor Sarah Willingham.

In early 2024, the company launched Togather Live, an enhanced product that uses AI-driven data analysis to streamline the application process for food and beverage suppliers looking to participate in public events. By analyzing over 15 million data points, the tool recommends the most suitable events for a supplier based on sales history, demographics, and cuisine type, aiming to maximize their revenue potential and reduce administrative workload. This service provides suppliers with access to major UK events, managing everything from pitch fees to post-event reporting in one centralized system.