Tixa Internet Technology

About Tixa Internet Technology

Tixa Internet Technology, founded in 2000 by Zhang Xiangning, operated from its headquarters in Beijing, China, positioning itself within the digital advertising sector. The firm secured a significant capital injection on August 3, 2006, raising $24 million in a Series B funding round. This investment was backed by two institutional investors, Japan Asia Investment and Mitsui Sumitomo Insurance.

The company's core business was providing contextual advertising solutions to the market. It developed and operated several platforms, including NarrowAD.com, PRnews.cn, and Chinawi.com. Tixa's primary offering, the NarrowAD tool, was engineered to serve advertisements by analyzing the content of the media being consumed by a user, while also considering factors like geographic location and personal interests to target the audience more effectively. This approach aimed to enhance the relevance of advertising for online advertisers and service providers.

To ensure broad reach for its advertising clients, Tixa established a publisher alliance that included prominent and high-traffic Chinese web portals such as Sina, Tom, Xinhuanet, and People's Daily Online. This network of publishers provided the inventory for Tixa's ad placements. Despite its initial funding and strategic alliances, the company has since been classified as deadpooled, indicating a cessation of its operations.